Our first group project on General Assembly’s UX Design Immersive course found us in a two-week sprint, imagining a prototype social media function that could be incorporated into the global music and podcasting giant Deezer.

The brief was to build a social network and discussion around podcasts into their platform. It had to do the following:

  • Users should be able to comment on and discuss podcasts or podcast episodes with people in their networks
  • Users should be able to find people with similar tastes to them
  • Should users see everyone’s comments, or just those in their network? …

Users were signing up, but churning almost immediately. Here’s how my team set out to fix the issue, with a focus on UX research and writing techniques.

Our final three-week group project as part of General Assembly’s UX Design Immersive found us in three-person groups and working with a real-life client with a problem to solve.

Our client was Oliver Mahoney, CEO of Teachermate — a digital product aimed at Early Years practitioners working in nurseries and reception classes across the world.

The aim of products like Teachermate is to reduce/consolidate admin, speed up processes and enable smoother communication between…

Affinity mapping is one of the most common methods for synthesising user research, and for good reason. When it’s done right, it’s an effective — and, whisper it, actually quite fun — way of transforming the raw material of user interviews into deep, actionable insights.

What is affinity mapping?

For the newcomers in the room, what is affinity mapping? At its most simple, it’s an activity in which you take observations gleaned from interviews, get together with colleagues and stakeholders, and group them by theme.

You don’t need anything special in the way of equipment. If you’re in an office, you can do it…

Our third project as part of General Assembly London’s 12-week UX Design Immersive course was all about honing our visual design skills using the graphic design tool Sketch.

While our second project also found us using Sketch, this week’s work saw us take a much deeper dive into visual design and branding strategy, taking in mood boards, brand affinity, personality traits, mind mapping and typography in order to create polished high-fi prototypes.

This is the story of our week’s work.

Assessing the brief

This week’s brief was to build a visual identity for a mobile app optimised for iPhone 8 screen dimensions.


General Assembly’s UX Design Immersive program is designed to teach you the fundamentals of UX Design through a number of increasingly deep and refined projects — letting you learn the ropes in real-time.

UXDI-LDN-39: Mostly, you will find us on Zoom

Following a quickfire five-day sprint to design an app for a coursemate using pen, paper and the rapid prototyping app Marvel, my second project found me designing an e-commerce site — from research and concept to the design and delivery of a mid-fi prototype. …

Our fourth project on General Assembly’s UX Design Immersive course found us embarking on our first real-life project — an unsolicited rebrand for a UK charity.

The brief was to select a website and, using any or all of the UX strategies we had learned on the course so far, revision two of its pages — the homepage, and another page of our choice — to work across three viewports: mobile, tablet and desktop.

I selected The Music Therapy Charity, a well-established charity with a website that felt past its sell-by-date. …

Louis Pattison

Writer and editor specialising in UX and content design.

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