Our first group project on General Assembly’s UX Design Immersive course found us in a two-week sprint, imagining a prototype social media function that could be incorporated into the global music and podcasting giant Deezer.

The brief was to build a social network and discussion around podcasts into their platform…


Users were signing up, but churning almost immediately. Here’s how my team set out to fix the issue, with a focus on UX research and writing techniques.

Our final three-week group project as part of General Assembly’s UX Design Immersive found us in three-person groups and working with a real-life…


Affinity mapping is one of the most common methods for synthesising user research, and for good reason. When it’s done right, it’s an effective — and, whisper it, actually quite fun — way of transforming the raw material of user interviews into deep, actionable insights.

What is affinity mapping?

For the newcomers in the…


Our third project as part of General Assembly London’s 12-week UX Design Immersive course was all about honing our visual design skills using the graphic design tool Sketch.

While our second project also found us using Sketch, this week’s work saw us take a much deeper dive into visual design…


General Assembly’s UX Design Immersive program is designed to teach you the fundamentals of UX Design through a number of increasingly deep and refined projects — letting you learn the ropes in real-time.

UXDI-LDN-39: Mostly, you will find us on Zoom

Following a quickfire five-day sprint to design an app for a coursemate using pen, paper and the…


Our fourth project on General Assembly’s UX Design Immersive course found us embarking on our first real-life project — an unsolicited rebrand for a UK charity.

The brief was to select a website and, using any or all of the UX strategies we had learned on the course so far…

Louis Pattison

Writer and editor specialising in UX and content design.

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